I worked on marketing projects and a new brand for health clubs that are part of the Franciscan Health network. Four Franciscan OMNI Fitness Centers (each under a different name) were rebranded as Franciscan Health Fitness Centers. We created a campaign that featured a series of motivating headlines and taglines with photography to complement the claims. The imagery was shot from 2 viewpoints: real life in the gym (for more promotional pieces, such as direct mail and digital ads) and more serious, posed shots in the studio (for branding projects such as in-gym posters and billboards).

Photo credit: Jeff Licata, Ryan Segedi